Fifty years of illustration —
Dylan by Milton Glaser, 1967
The sixties, according to Zeegen, was when illustration was popularized as an opportunity for self-expression, rather than a tool for advertising.
"Most illustration in the 1950's was a response to coming out of the Second World War," he explains. "If you look at the graphic art and illustration that was produced, primarily in the U.S., it was all about selling consumerism. You saw great illustrations of cars, of refrigerators, of mum cooking apple pie etc, but it was all about shifting product."
This revolutionary way of looking at illustration led to creation of images that reflected the zeitgeist, and shaped its future. The now-famous fold-out poster of Bob Dylan by Milton Glaser (who himself preferred Elvis) is often credited with helping establish the folk singer's fame early on.
"There was no telling that (Dylan) was going to be the artist he became. But how, as an illustrator, (Glaser) captured that essence through that profile, that hair, is of a moment and it has a resonance."