Victoria's Secret stumbled out of the gate this year. But its performance wasn't as bad as Wall Street expected.
Sales at Victoria's Secret stores open at least a year fell 7% during the first quarter of 2019 compared with a year earlier, parent company L Brands (LB) reported on Wednesday.
L Brands also owns Bath & Body Works. Sales at that chain's stores open at least a year rose 7% last quarter compared with a year earlier.
Wall Street expected an even steeper decline at Victoria's Secret. L Brands profit last quarter also beat investors' predictions, driving its stock up close to 14% in after-hours trading. Heading into earnings, L Brands' stock had fallen 33% over the past year.
Despite the better-than-expected quarter, Victoria's Secret is still struggling with many women. Other retailers, including Target (TGT), have capitalized on the brand's struggles by introducing new lingerie lines.
On Wednesday, Target executives said its lingerie brands saw "significant strength" last quarter. Kohl's (KSS) also said its lingerie business grew last quarter.