How can retailers navigate the coronavirus pandemic as stores around the world shut down? Investors think Nike (NKE) could offer some clues.
The retailer's revenue between December and February beat investors' expectations despite a heavy reliance on China, pushing shares up 10% in early trading.
Driving the enthusiasm: Nike said that sales in Greater China fell 4% last quarter, after 22 consecutive quarters of double-digit growth. But online sales in the region increased by more than 30%, helping to compensate for the fact that three quarters of its locations were temporarily closed. The company said that nearly 80% have now reopened.
We're seeing the other side of the crisis in China," CEO John Donahoe told analysts Tuesday.
UBS analyst Jay Sole said the strength of online sales eases some concerns about cash flow and will put Nike in a better place than expected when the crisis ends. But the company still faces tough months ahead. All stores outside Greater China, Japan and Korea have been closed since March 16.